{"id":653,"date":"2025-08-21T20:05:26","date_gmt":"2025-08-21T23:05:26","guid":{"rendered":"https:\/\/neoteca.letras.ufmg.br\/?post_type=neologismo&p=653"},"modified":"2026-03-01T03:14:11","modified_gmt":"2026-03-01T06:14:11","slug":"promo","status":"publish","type":"neologismo","link":"https:\/\/neoteca.letras.ufmg.br\/index.php\/neologismo\/promo\/","title":{"rendered":"promo"},"content":{"rendered":"\n

1. estrat\u00e9gia de venda adotada por um ou mais estabelecimentos comerciais que consiste em reduzir os pre\u00e7os de certos produtos.<\/p>\n\n\n\n\n\n\n\n

Caracter\u00edsticas<\/strong><\/h5>\n\n\n\n

Elemento<\/strong>:<\/strong> promo[\u00e7\u00e3o] (palavra<\/a>);
Classe de palavra:<\/strong> substantivo<\/a>;
Tipo de neologismo:<\/strong> formal<\/a>;
Processo criativo:<\/strong> truncamento<\/a>;
Dom\u00ednio<\/a><\/strong><\/strong>:<\/strong> Com\u00e9rcio;
Verifica\u00e7\u00e3o lexicogr\u00e1fica:<\/strong>\u00a019 jun. 2025.<\/p>\n\n\n\n

Exemplos de usos<\/strong><\/h5>\n\n\n\n

(1) “Mega Promo<\/strong> LATAM: Passagens com descontos imperd\u00edveis para voc\u00ea garantir sua pr\u00f3xima viagem! Corre que \u00e9 por tempo limitado.”<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Fonte: https:\/\/www.facebook.com\/LATAMBrasil\/videos\/1112346647578787\/<\/a>. Acesso em: 18 set. 2025.<\/p>\n\n\n\n

(2) “Promo<\/strong> Rel\u00e2mpago da Vult \u26a1”<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Fonte: https:\/\/www.vult.com.br\/promo-relampago\/?srsltid=AfmBOorklNW0zdvdMbYDu3HUaLEaxxvSakMNS1DvP2y0O2j1682Pwz_M<\/a>. Acesso em: 21 ago. 2025.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categorias_neologismos":[42,26,24],"class_list":["post-653","neologismo","type-neologismo","status-publish","hentry","categorias_neologismos-neologismo_formal","categorias_neologismos-substantivo","categorias_neologismos-truncamento"],"_links":{"self":[{"href":"https:\/\/neoteca.letras.ufmg.br\/index.php\/wp-json\/wp\/v2\/neologismo\/653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neoteca.letras.ufmg.br\/index.php\/wp-json\/wp\/v2\/neologismo"}],"about":[{"href":"https:\/\/neoteca.letras.ufmg.br\/index.php\/wp-json\/wp\/v2\/types\/neologismo"}],"version-history":[{"count":6,"href":"https:\/\/neoteca.letras.ufmg.br\/index.php\/wp-json\/wp\/v2\/neologismo\/653\/revisions"}],"predecessor-version":[{"id":2104,"href":"https:\/\/neoteca.letras.ufmg.br\/index.php\/wp-json\/wp\/v2\/neologismo\/653\/revisions\/2104"}],"wp:attachment":[{"href":"https:\/\/neoteca.letras.ufmg.br\/index.php\/wp-json\/wp\/v2\/media?parent=653"}],"wp:term":[{"taxonomy":"categorias_neologismos","embeddable":true,"href":"https:\/\/neoteca.letras.ufmg.br\/index.php\/wp-json\/wp\/v2\/categorias_neologismos?post=653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}